Why Craft Distillers Are Pushing for Direct to Consumer Sales

They also choose to focus on single product lines and do not distribute as widely as other brands, as their focus is more on quality and taste, rather than the production of big quantities and profits. Some good examples of this are The Lakes Whisky and that classic craft gin, Old Bakery Gin.

In recent times, craft distillers have been pushing for more direct-to-consumer sales because they feel it’s the best way to communicate with their customers and grow a loyal following. Direct to consumer sales allow small distilleries to communicate with customers directly about their products. Consumers are increasingly interested in learning more about how the spirits they drink are made, which gives craft distillers a great opportunity. They can share interesting stories and information on why they do what they do, along with all of the ingredients that go into crafting exceptional distilled beverages. Often times this will include tours or tastings at local events where consumers can meet staff members or distillery owners face-to-face. This also allows for an organic marketing strategy since it’s assumed that these types of interactions between brands and buyers lead to better customer service overall. Direct to consumer sales is one way for small spirit producers who don’t have big budgets but still want people talking about them.

With the global Covid-19 pandemic and the restrictions placed by most countries, fewer to no people are visiting bars and pubs where craft spirits were easily available, meaning that sales have dropped drastically for these small-time distillers. Hence resorting to direct-to-consumer sales has become a beacon of hope for them to continue production and carry on their business.

The craft distiller wants their customers to feel like they’re part of a community and not just buying an item off the shelf. The craft spirit experience is a very personal one, and involves a lot of engagement between the customer and their brand. This is why direct to consumer sales are so important; they allow customers who want to try one to do so easily, and even ask questions about what they’re buying if it’s something new. This extremely personalised experience goes beyond simply being able to taste a spirit prior to deciding if you want to purchase it or not. These craft distillers organise many interesting and innovative events such as tours, games and even cooking classes with their own spirits. It is not only a great tourist attraction but something that even the locals can participate in, and in turn bring in more clients due to these marketing efforts.

Direct-to-consumer sales give people more choice so that they can have what they want rather than settling for something else. Choice is the name of the game when it comes to consumers, and this is exactly what craft distillers are able to give them. With this, more people will want to visit the establishment and get a taste of their own personalised experience with these spirits rather than just choosing some off the shelf spirit at a supermarket or liquor store.

When it comes to consumers, they are also changing the way they behave, and are becoming less interested in traditional package goods as wine, beer, and spirits become much more popular due to increased demand for variety and flavour offered by small time producers. For example, craft gin brands like Old Bakery Gin are becoming increasingly chosen by consumers over large brand names.

The craft distillers are pushing for direct-to-consumer sales because they want their customers to have a better experience. They don’t want people who indulge in the product after reading about it online and then find out that there is nowhere nearby where they can buy it, leaving them disappointed. These small distilleries and breweries don’t only produce beverages that are of a greater taste and flavour, but they in turn also help their local communities by purchasing their ingredients locally. This is why buying their products can help uplift the local community as well.

Many of these craft distillers are local people that you may see and meet every day in the town or market, and they certainly provide that human touch to the consumer, unlike the big mass-producing distillers.

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